Brand Campaign Video Series
This is a compilation of videos from a campaign challenging the notion that The Receptionist for iPad replaces front desk jobs. I was provided a series of scenarios to demonstrate why our visitor management system is best paired with a human presence. The goal was to show that The Receptionist for iPad could be your
receptionist’s new best friend.
Using the provided scenarios, I drafted five voice over scripts. I recorded my voice overs, carefully selected music that would provide a quirky backdrop to the scenes, and then I built the animations using an After Effects character-rigging toolkit to create a diverse cast and bring them to life. What you see in the video above is a compilation of all four scenarios along with a conclusion video drawing everything together. While the four scenarios were shown individually in social media ad placements, we featured the conclusion video on a landing page.