Product Walk-Through – Envysion GTM Launch Video
Generating excitement around a GTM release is as essential for the internal team as it is for external customers. In effort to avoid a dry list of product features, I worked to tell an engaging story that also happens to showcase how this cloud-based managed video platform might be used. The goal was to create something relatable and attention grabbing.
An important part of this process is knowing the story before you begin collecting the assets. That involves getting hands-on with the product, choreographing moves through the interface, practicing, and accounting for any limitations. Sometimes the story changes as you learn how certain product features function. That flexibility is key to crafting a cohesive narrative.