James Made | Product Walk-Through – Envysion GTM Launch Video
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Product Walk-Through – Envysion GTM Launch Video

Generating excitement around a GTM release is as essential for the internal team as it is for external customers. In effort to avoid a dry list of product features, I worked to tell an engaging story that also happens to showcase how this cloud-based managed video platform might be used. The goal was to create something relatable and attention grabbing.

An important part of this process is knowing the story before you begin collecting the assets. That involves getting hands-on with the product, choreographing moves through the interface, practicing, and accounting for any limitations. Sometimes the story changes as you learn how certain product features function. That flexibility is key to crafting a cohesive narrative.

Involvement

Conceptualizing
Storyboarding
Asset Capture & Prep
Script Writing
Voice Over
Sound Recording
Music Selection
Video Editing

Software

Adobe Premiere Pro
Adobe After Effects
Adobe Audition
Adobe Photoshop