James Made | Envysion Print Ad – Magazine
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Envysion Print Ad – Magazine

Ahead of an important trade show, Envysion decided to increase exposure by placing a print ad in a popular trade magazine. I spent some time flipping through the pages to see where there might be opportunities to stand out. We wanted to convey that discounts can actually be theft, so I came up with the “see beneath the surface” concept. Knowing that we only had a split second to catch someone’s attention, I decided on a torn paper effect – hoping to get a few double takes.

Involvement

Concept
Design
Copywriting

Software

Adobe Illustrator
Adobe InDesign