The first of these 3 ads is part of a rebranding effort for Cision. The company took on a new name, pulling together all of its global brands under one identity. A colleague of mine told me her idea for an egg that had stickers representing our brand journey, much the way a suitcase might have stickers from all over the globe – and from that egg, is hatched “Cision”. I thought it was a fantastic idea, and so one morning I got to work on it. I started by making myself breakfast.
The other two ads are concepts that I came up with at Monvera to inspire our clients to try screen printing rather than paper labels. They’re something of a tease – but they leave the idea that there’s something better beneath a more traditional label.