Product Feature Promo

I was asked to create a video to generate some excitement for a product feature that works behind the scenes. The feature itself can’t be visualized since it’s meant to offer a seamless experience to the end user. That meant finding a way to tell a compelling use case story.

Without the benefit of a production budget or time to shoot anything, I decided to modify and animate some carefully selected stock vector illustrations. I wrote a script before leaving the office on Tuesday, recorded my voice over and edited the video on Wednesday, and delivered the crisp, 4k resolution final product to the team on Thursday morning.