James Made | Super Bowl Commercials Menu System
51221
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Super Bowl Commercials Menu System

I designed this Super Bowl Commercial Archive menu system to catalogue all the commercials that aired during the pre, post and in-game coverage. It was a massive project requiring intense attention to detail. Every button on every custom menu page had to be mapped to the expected action, and there was no room for error. One of the many challenges was making sure the design translated to low-resolution screens. Lines and graphic details had to be bold and large enough to avoid ugly aliasing, and text needed to be the right font and size to maintain legibility.