James Made | The Waypoint Brand
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The Waypoint Brand

Following a full company rebranding, I was responsible for putting together a video that could work both internally and externally for generating excitement around the new brand direction. The goal was to communicate the company’s three areas of investment: homes, neighborhoods and teams.

 

I decided that the Waypoint brand is strongest when we show off the experience, diversity and talent of the team – and so I set up a shoot with a number of Waypoint’s corporate team members, whom you see creating the framework for the video.

Involvement

Conceptualizing
Shooting
Interviewing
Art Direction
Editing