One of Waypoint’s core differentiators is its rewards program, and this video is intended as a quick overview. I wanted to appeal to the sensibilities of the everyday working family, really driving home the idea that hard work pays off. I also wanted to capture short attention spans with a brief, but relaxed sounding delivery, making the video a useful field tool for the company’s leasing team.

I sourced and selected the stock music and imagery, and recorded my VO script from my home studio.